Published - 31 Mar 07

The online DVD rental model -- pioneered by Netflix in the US, and adopted by Blockbuster and other European players -- is set for rapid growth through 2011, helping to offset a decline in traditional store-based rental. This report projects the market for online subscription rental in the US and key European territories, and assesses the strategies of the key players. It also analyzes the effectiveness of online rentailers' strategies to make the transition to digital delivery of movies, and assesses the future for physical vs. online delivery.