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Why Google Has to Expand into Mobile, and Why it will Succeed
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Julien Theys / Published - 18 Nov 08

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Google's move into mobile will provide a key source of growth over the next five years, developing advertising revenues outside its core markets the US and UK and extending its dominance of search into mobile. Google will face competition from other search providers, Microsoft, mobile operators as it attempts to exploit the fast-growing smartphone installed base.



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