Daniel Knapp / Published - 20 Jan 10

GMI's survey of TV advertising in 11 Central and Eastern Europe (CEE) markets shows the region was even worse affected by the economic downturn than western Europe, with TV adpend declining 21.9%. We expect a modest recovery in 2010, but markets will not resume normal trading conditions until 2011. Poland, the only country to show an increase in GDP in 2009, was relatively unaffected by the crisis in TV adspend.