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ITV Has Finally Turned A Corner But Has Some Way To Go
Tim Westcott, Vincent Létang
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Published -
13 Nov 09
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ITV, which accounts for 40% of the UK TV advertising market, is reporting an improved last quarter of 2009 after seeing a 12% fall in year-on-year net advertising revenues to £1,054m in the first nine months of the year. However, the company's long-promised turnaround must be viewed in the context of a core business which has been permanently diminished by audience fragmentation and pressure on ad prices.
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