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Shift in Negotiating Power as Sports Hits the Net
Sarah Johnson
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Published -
22 Aug 08
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The intense focus on the success of the 2008 Olympics-and how much of a ratings and advertising bonanza NBC has garnered-has obscured some much more worrisome trends that GMI sees as reducing the value of major sports events. The rare quadrennial ones like the Olympics and The World Cup constitute exceptional cases.
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