Will digital save the IMAX business model?
Roger R. Smith
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Published -
21 Dec 07
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The IMAX and AMC digital JV will double the number of US commercial IMAX locations to 200, lower the required capital investment and eliminate high IMAX print costs. The deal makes releasing films in IMAX considerable more attractive to studios. The JV is expected to generate over $20m in operating income beginning in 2010 and make IMAX a direct beneficiary of the growing momentum surrounding 3D generally.
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